How We Work

We translate strategy into the decisions, systems, and actions your team can actually deliver

How We're Different From Other Consultants

We ask the questions you didn't think to ask
Most consultants validate what you already believe.
We surface what's been hiding in plain sight.

We build tools, not just decks
Most consultants deliver PowerPoint presentations.
We deliver frameworks, templates, and playbooks teams use immediately.

We work alongside you, not from afar
Most consultants disappear to "develop strategy."
We workshop solutions together so teams feel ownership from day one.

We translate complexity into commercial language
Most consultants use jargon and consultant-speak.
We make complex ideas simple enough to explain to any buyer at any level.

We stay through activation
Most consultants hand off a deck and leave.
We embed until your teams are confident using what we built.

The result isn’t just strategy.
It’s shared understanding, better decisions, and action that moves in the same direction

Translated IBM's Smarter Planet vision into industry-specific GTM playbooks — driving a projected $20B pipeline and positioning IBM as a transformation partner across healthcare, retail, cybersecurity, and energy.

Created the unified customer narrative for the AT&T Wireless + IBM joint venture, merging competing global brand equities into a first-of-its-kind Fortune 1000 cloud offering.

Repositioned Huawei from global OEM to top-three consumer smartphone brand — architecting the brand and value proposition system that fueled $45B in revenue growth.

Led the customer experience, brand launch, and retail product line for Qua, Caesars Entertainment's $14M luxury spa concept — recognized by Condé Nast and Robb Report as a top luxury destination.

Redefined the customer experience for Harrah's global brand — building a Brand Experience Playbook that enabled property GMs worldwide to measure, close, and operationalize delivery gaps at both the global and local level.

Repositioned a publicly traded public safety tech company from product-led challenger to mission-driven brand — tripling positive sentiment and driving +200% lead growth in under 90 days.

Every one of these started with a conversation. Yours can too.

Let's Talk →

What Activated Looks Like

Trusted by global enterprise leaders including: IBM | Huawei | AT&T | Caesars Entertainment | Juniper Networks | Cincinnati Bell | U Chicago Booth

The Work, In Their Words

Most of our best work never made it into a press release. That's by design.
Here's what our clients say about what happened behind the scenes

"I brought Nima in as an advisor when I felt stuck. I didn't expect her to reframe the whole business — I just expected answers. Instead she asked better questions than I had been asking myself. That's not consulting. That's a different kind of thinking altogether."
— CEO, Growth-Stage Technology Company

"With an RFP due in 72 hours that felt dead on arrival, we begrudgingly gave her two hours. After the first hour, we gave her two days. We wrote the response faster than we ever had — and won the deal."
— VP Sales, Global Consulting Company

"Someone asked me why I wasn't using our agency of record for this. Honestly? Mezzanine goes deeper. We didn't just get a deck with pretty words — we got a framework our entire team could use, in language everyone understood. That's rare."
— VP Marketing, Global Technology Company (Cloud)

"We had a room full of engineers who knew everything about the technology and marketers who needed to sell it. The gap between them felt impossible to bridge. Mezzanine understood both worlds — and translated the complexity into benefit-driven value propositions that the market could actually act on. For the first time, everyone in that room was speaking the same language."
— VP, Strategic Partnerships, Global Technology & Telecom Joint Venture

"Mezzanine pulled us in from day one — and it changed everything. For the first time, we understood not just what we were building but why it mattered to the customer. It made us better at our jobs."
— VP Product, Global Telecom Company

"We brought Nima in for customer experience. What we got was a vision for the entire brand portfolio. The ideas were unexpected but the moment she explained them, they were obvious — completely grounded in who our customers were and what our brands stood for. She didn't just solve the problem in front of her. She saw what was possible across the whole portfolio."
— VP Brand, Global Hospitality Company

"Nima came in for a 3-month engagement. Three months turned into years. It wasn't by design — it was because every time a high-stakes challenge surfaced, she was the one we trusted to handle it. Not just to solve the problem, but to bring people along. She had a way of breaking down silos, building consensus, and turning skeptics into ambassadors. That's why she ended up everywhere."
— VP, Global Marketing, Enterprise Technology Company