Positioning your business for success
Tactical Value Propositions
Organizations
are constantly trying to bridge the gap between strategic direction set for a
business and the more discrete level of tactical execution carried out by
various functional areas, such as Sales and Marketing. Mezzanine Consulting LLC pioneered the
concept of Tactical Value Propositions to fill this gap. Tactical Value Propositions are
developed based upon Business or Brand Value Propositions but are even more
specific as they are specialized for an individual or a small group of
execution tactics. This could
include Marketing tactics such as print ads, email campaigns, or event
marketing, or at an specific client level for Sales RFPs or presentations. Our solutions and services around the
development, execution and assessment of Tactical Value Propositions helps you
ensure your tactics truly support the value described in your overall Business
or Brand Value Proposition.
