Positioning your business for success
Operational Value Propositions
While
in some instances you may only need a Business or Brand Value Proposition to
spark the right actions across your organization. In other instances you may need to assist other parts of
your organization to properly leverage your Business or Value Proposition. We at Mezzanine have developed
Operational Value Propositions to provide more specific direction to the
various parts of your organization on how to incorporate the Business or Brand
Value Proposition into the day-to-day running of the business. For example, an Operational Value Proposition
may be required to help a specific country or region understand how to bring a
global Brand Value Proposition to life within its specific marketplace. You may need an Operational Value
Proposition that speaks specifically to how your Business Value Proposition
plays to your business partners versus your customer base. In all such instances, Mezzanine
Consulting LLC ensures the vital link between strategic Business or Brand Value
Propositions and Operational Value Propositions are maintained and exploited
across the Value Proposition Life Cycle.
